ABOUT US

ABOUT ZYNE

A 100% conceived, designed and produced Moroccan footwear brand featuring perfectly imperfect pieces, ZYNE works with a group of meticulous Casablanca-based, Moroccan-born artisans sharing ideas, and techniques while offer embroidery and beading lessons to succeeding generations.

With a firm belief in products with a conscience, we pride ourselves in creating all our shoes by hand and are dedicated to supporting local women in the community. Our goal is to preserve and promote our Moroccan heritage by encouraging more women to learn traditional Moroccan embroidery techniques so that they can be passed on for generations to come. In this way, we bring a modern touch to traditional Moroccan footwear hopefully contributing to the longevity of the "babouche."

ABOUT OUR FOUNDERS

Each pair of shoes crafted with founder Zineb Britel has a mission to bring the ancestral Moroccan footwear known as the “babouche” and its traditional craftsmanship into the 21st Century while anchored in the laid-back multi-cultural vibe. After studying Fashion Design at Esmod Paris, and gaining experience working at Christian Dior and Sonia Rykiel, Zineb discovered her true passion and talent resided in shoe design. Gaining expertise in this discipline at Central Saint Martins in London and Moda Pelle in Italy, Britel was inspired to explore her own countryʼs footwear and to develop a fresh new take on the mule.

Business partner and best-friend Laura Pujol graduated from INSEEC, one of Franceʼs top advertising schools and went on to specialize in Luxury Goods Marketing at LʼEcole Internationale de Marketing du Luxe (EIML Paris).  Laura’s passion brings the painstaking craft of luxury good marketing to life while honoring those who dedicate their lives to trade. After working in the marketing team of Christian Louboutin, Laura decided to join the ZYNE adventure with her best friend, helping develop and highlight the magic.

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