Zyne Process


"From the very beginning our goal was to create a product that was handcrafted with love. We wanted to showcase the amazing craftsmanship that is part of our Moroccan DNA and so we started researching old embroidery techniques that have been passed down from generation to generation and ways in which we could showcase them through our product....”
Laura Pujol, co-founder and business development manager

Zineb Britel and Laura Pujol launched ZYNE in 2016 with a mission to bring Morocco's ancestral shoe, the "babouche", and its traditional craftsmanship, to the 21st Century.

The babouche is a style statement that moulds itself to the wearer's foot over time. With Zineb designing and Laura running the business, the Casablanca based duo have combined the heritage of the babouche with the finest materials and modern techniques. Each shoe is made by hand and takes up to 36 hours to complete with hand-embroidery and hand-beading.


With every purchase, you’re helping underprivileged Moroccan women thrive, grow, and prosper. Zyne empowers these women by providing them with employment and valuable skills such as beading and embroidery.

What started as a small group of 5 women has now blossomed into a team of 50 artisans.


“Our artisans are at the heart of our design process. When I create a new collection I always start by speaking to our artisans, discussing what excites them, what we haven't explored yet, what is possible and what they want to learn. Alongside that we discuss what our customers are looking for and trends."
Zineb Britel, co-founder and designer

ZYNE is a 100% conceived, designed, and produced Moroccan brand. Our products are handmade and therefore are perfectly imperfect.

Materials are consciously chosen by the team, they are eco-friendly and dyed using vegetable scraps and spices. Every pair is hand-made by a cooperative in Morocco dedicated to supporting local women from underserved communities to build a sense of confidence and self worth through work.